BURTON is a legendary brand in the field of snowboarding. Its story began in Vermont, USA in 1977. The brand founder Jake Burton Carpenter is known as the father of modern snowboarding. Today, BURTON not only provides professional snowboarding equipment, but also enters into multiple fields such as ski wear, travel bags and peripheral products. Jake Burton Carpenter and his brand BURTON have played a foundational role in the popularization of snowboarding culture, the development of equipment and the legalization of the promotion of sports, creating a far-reaching ski brand.

Snowboarding's One-Answer to All Terrain.

From its humble beginnings, innovation has defined the Burton Custom series and set it apart as the most versatile and mimicked board in snowboarding.